Unique. Non-conformist. Authentic.
KARE was founded in 1981 by Jürgen Reiter and Peter Schönhofen. They were German college students at the time, who thought the mainstream furniture market was boring, but they found that in order to achieve the fun, creative, unconventional style that excited them, their only option was to purchase a custom-made piece.
They wanted furniture that had the dramatic flair of a custom piece, but they couldn't afford the custom price.
So, their goal was to create beautiful, vibrant, and unique designs, but at an affordable price. They started in a 130-square-foot store in Munich, and forty years later they have over 120 franchises around the world, and they're still run by the original founders.
Joy Of Living
KARE succeeds like no other brand in tracking down style icons, developing trends and innovations in furniture design, and then using them to fulfill the dreams of furnishing enthusiasts.
Open to spontaneity and with the courage to innovate, our trend scouts and creative spirits fashion surprising, affordable and desirable lifestyle collections. For unconventional and romantic spirits, for the wild and the style-conscious, for birds of paradise and all those who cast off all constraints when it comes to furnishing their own home.
KARE Decorates The World
With its own stores in Germany and Austria, 200 brand partners worldwide and 2000 trade customers KARE inspires cosmopolitan spirits and young people of all ages in over 40 countries with an enthusiasm for individual furnishing.
In 2014 the company opened the KARE Kraftwerk – its international flagship store offering a unique lifestyle experience and the furnishing ideas of the future in a former Munich power station.